Return On Investment

How Do You Measure Success through ROI?

Lets be honest, Wellness ROI can be a bit confusing and wordy. The truth is that wellness vendors cannot honestly quote you an exact return on investment for the program. How can you put a number on individuals who are just that, individuals are unpredictable! The good news is that although we may be unpredictable, our secret methods, developed systems and unbelievable events get your employees engaged, involved and on board so that we do produce results.

Wellness return on investment (ROI) – is a concept that may drive CFO’s crazy. How do you define it? How do you measure it?

The short answer: It depends on what you hope to achieve. If you’re seeking the greatest improvement in daily health habits for the greatest number of people, we commend you and will be by your side. If you want participants who live for the program, wouldn’t consider leaving the company for fear of losing the program and who recruit new members into it, now you’re talking our deepest desires. If you seek visibly increased morale (people interacting better, smiling more, taking less smoking breaks, better customer service, higher sales and saying “Thank you!” to HR), keep reading. If you think ROI relates only to reduced health care costs or reducing risk factors, you may be missing the ROI that matters most to everyone involved physically, mentally and financially.

The Real ROI

Hopefully, after exploring through our site you’ll agree that healthier employees are more productive, happier, and far less costly than the unhealthy ones. We also know that within a year, your company will save real dollars on insurance premiums and out of pocket expenses throughout the year. Our strategic partner WMC Business Services has the financial programs and we cover the health component to provide the biggest return on investment possible.
We hope we’ve got you leaning in the direction that the only way to get employees healthier is to improve their daily health habits, and this can only happen with experiential programming, fun, incentives and results. Therefore, just two main questions remain for you to answer:

  1. Which vendor will inspire the greatest sustained engagement?
  2. Which vendor will best improve daily health habits for those who engage?

Focus on leading indicators (not lagging indicators)

From there, the results take care of themselves, and here’s why. Healthy habits are leading indicators of improved health, while biometrics may be lagging indicators of previously practiced health habits. In other words, if a person is obese, they didn’t go to bed one night -thin and then wake up the next day obese! –Their previous health habits crept up on them and caused the result of obesity. We only know one way to permanently reverse obesity, and that’s to deliberately practice better health habits. We engage our clients to do just that through experiential, fun, engaging methods.
Health care costs are another lagging indicator because they are a reflection of where you have been, not where you are going. Using the obesity example, health care costs rise as the person puts on weight, because the weight (Obesity-disease) leads to other diseases such as metabolic syndrome, diabetes, heart disease, asthma, high blood pressure and more. It is the complications that lead to excess doctor visits and increased costs.
We prefer biometrics as a tool to show progress based upon individually pre-set parameters of progress. We have many ways to measure progress since everyone has different goals.

  • “In each session, I learned helpful information to incorporate into my daily routine.”

    Forrest Employee
  • “The Vital Advantage team was very willing to answer individual questions, and they’re eager to assist us.”

    Forrest Employee
  • “I was pleasantly surprised how informative the session was. Vital Advantage really seemed to know their stuff.”

    Forrest Employee
  • "Normally you would pay thousands of dollars for the 24 sessions with each of these professionals. We get them for free as employees. Thanks for affording us this opportunity."

    Forrest Employee
  • "I attended the seminar yesterday and was very impressed with the team they’ve assembled for the next 12 weeks. If anyone wishes to improve their health, reduce stress or just improve their general health and attitude, I highly recommended these meetings."

    Forrest Employee